BRANDING & DESIGN
Turn your vision into a brand that looks, feels and speaks with purpose.
BRANDING
A strong brand is more than a logo. At Abstract Reality, we build distinctive brand identities by defining what a business stands for, who it speaks to and how it should be perceived.
From strategy and positioning to identity, language and guidelines, we create cohesive brand systems built to work across every touchpoint.
> Brand Strategy & Positioning
> Naming & Brand Language
> Logo & Identity Design
> Typography & Colour Systems
> Visual Language & Tone of Voice
> Brand Guidelines
> Brand Applications
> Rebranding & Brand Refresh
> Who do you work with?
Startups, businesses, corporates, creators, artists and organisations across industries.
> Do you only design logos?
No. Branding can include strategy, positioning, messaging, identity, visual language and guidelines.
> Can you build a brand from scratch?
Yes. We can develop everything from positioning and naming to the complete visual identity.
> Do you rebrand existing businesses?
Yes. This can range from a focused refresh to a complete repositioning and rebrand.
> What do you need from us to begin?
We start with your business, audience, goals, existing identity and the perception you want to create.
> Do you provide brand guidelines?
Yes. Guidelines can be included depending on the project scope.
GRAPHIC
DESIGN
Graphic design is where ideas become visible. We create thoughtful visual communication for brands, businesses, corporates, creators and organisations across digital and physical platforms.
From campaigns and social media to presentations, packaging and print, every piece is designed to communicate clearly while maintaining a cohesive visual direction.
> Campaign Design
> Social Media Design
> Digital Advertising Creatives
> Presentations & Pitch Decks
> Print Design
> Packaging Graphics
> Event Graphics
> Marketing Collateral
> Creator & Artist Visuals
> Do we need an existing brand identity?
No. We can work within an existing identity or develop a new visual direction.
> Can you work with our existing guidelines?
Yes. We can follow established typography, colour, logo and layout systems.
> Can you create a complete campaign?
Yes. We can develop the creative direction and adapt it across required formats.
> Do you design presentations and pitch decks?
Yes. We design professional presentations, investor decks, proposals and company profiles.
> Do you design packaging?
Yes. We create packaging graphics such as labels, boxes, sleeves and inserts.
> Can design be coordinated with photography or video?
Yes. Multiple creative disciplines can be developed under one visual direction.
MOTION
GRAPHICS
> Explainer Videos
> Social Media Motion
> Campaign Motion Graphics
> Product & Service Animations
> Typography Animation
> Infographics & Data Visualisation
> Screen & Interface Graphics
> Event & Display Content
> Music & Artist Visuals
> What is the difference between motion graphics and video production?
Video uses filmed footage, while motion graphics are built through animation, design, typography and digital elements. They can also work together.
> Can you create motion graphics without filming?
Yes. Entire projects can be created using animation, graphics, typography, illustration and other visual assets.
> Can you animate an existing logo or identity?
Yes. We can create logo animation, transitions, typography behaviour and other motion elements within your existing identity.
> Can you create explainer videos?
Yes. We can turn complex information into clear visual narratives using animation, graphics and structured storytelling.
> Can motion graphics be added to an existing video?
Yes. We can add titles, graphics, callouts, charts, logos, transitions and other animated elements.
> Can motion graphics be combined with other services?
Yes. Motion can be integrated with branding, graphic design, video, editing, sound design and music production.
Motion graphics bring design to life. We create animated visual content that makes brands, campaigns, information and ideas more dynamic, engaging and memorable.
From animated identities and title sequences to explainers, social content and event visuals, we build motion around the purpose of the project.
